Article Review on Marketing Ethics

Article Review on Marketing Ethics Article Review on Marketing Ethics: Marketing is one of the most important strategies towards the growth of a company. Most business people and marketers are coming up with strategic ways in which they can sell their products to different consumers in a given region. This has led to the need for close focus on ethnic minority groups especially in the United States where there are different ethnic communities. Ethnic marketing is all about a marketer or business person using marketing strategies aimed at attracting a particular ethnic group. With the big numbers of ethnic minority groups in major countries in the world especially in the US, marketers have to develop their marketing strategies to incorporate these other communities since they are part of the larger market. This has grown over time leading to focus on African Americans, Hispanics, and Asians among others since marketers have realized that most of the expenditure is from the ethnic groups thus a need to make them feel more recognized and appreciated by the companies. This is an analysis on the article, ‘Ethnic Marketing: McDonalds is Lovin It’ McDonald Company was among the first companies to implement ethnic marketing strategy. According to Helm, McDonalds have taken cues from Asians, African Americans and Hispanics to develop menus and advertising to encourage middle class Caucasians to buy smoothies and snack wraps in the same way they consume hip hop and rock ‘n’ roll (Helm 4). The CEO says that the ethnic minorities seem to set the trend on how they should enter into the market. This is because they prefer things done in a certain way and the snacks prepared according to their taste and preferences which make them make frequent purchases. Ethnic marketing also involves the marketer incorporating staff from the ethnic communities to show the customers that they also appreciate working with people of their kind. McDonald’s has set the trend for minority groups advertisements which are special for each group to feel represented other than the generalized advertisement (Helm 1). There are various principles to help a marketer successful in ethnic marketing that include valuing; cultural uniqueness of the target group, cultural group’s beliefs, symbols, and practices, differences in language, practices, accents and social conduct, bridge building and cooperation between leaders and other interest communities and valuing word of mouth and interpersonal communication to spread the message. McDonald is ranked as the best at standardization of its marketing through the Big Mac which has been used to measure inflation in the world. Through its low prices and the new menus McDonald’s sales have increased in the year. The launch of the Fiesta menu led to more sales in Hispanic neighborhoods and more sales from the whites as a way of appreciating the strategy and variety of its products. Definitely, people want to try different tastes of other ethnic communities too. The sensitivity in ethnic marketing has led to development of new product. The advertising committee is comprised of more African American, Asian and Hispanic focus groups, to reach out to their target consumers. Many companies adopt ethnic marketing as they are left with no choice but to standardize their advertisements, personal selling among other marketing tools. Having a large market, which is comprised of consumers with different preferences, requires a marketer to focus on the needs of these groups to help in making your products acceptable to satisfy the needs of the large market like McDonald does.

Russian Treaty Thing essays

Russian Treaty Thing essays To most students and a good part of the rest of American society, the issues which have come to surface and shed blood over miles of terrain are intricate and internal, issues which cant be put to rest by signing a piece of paper or so called treaty. The internal structure of Russia has been weakened time and time again for the past decade and the problems and disgruntled begin to lash out as the lack of concern becomes more and more obvious. Since the recent assignation attempt, the fourth on the life of Aslan Maskhadov and the first in his capacity as President of the Chechen Republic of Ichkeria on July 23, 1998, combined with the vast scale of organized crime, abductions and seemingly unrestricted terrorism over the last 18 months, the unquestioned, taken for granted rights of life, liberty, and pursuit of happiness, begin to become a question of validity. For one to try and fathom the fright felt by the Chechen civilians or begin to wonder why this is happening would be i mpossible, but by taking a closer look at the parties involved in this crisis can help us to understand the issues at place. Amongst all of this horror lies the participants involved, whether a political, ethnic, interest or religious group, each has its own reasons and goals. One participant, the President of the Chechen Republic of Ichkeria Aslan Maskhadov, has only been in office since January of 1997, but remains unbowed in his determination to restore law and order. Unfortunately, attempts on his life have been made before and will most likely be made again. If it is the case that Maskhadov is killed or removed from power, the likelihood for a civil war would grow, resulting in the ultimate consequence of which could become a catastrophe, not only for Chechnya, the North Caucasus and the independent republics of the Transcaucasus, but ultimately for Russia as a whole. A second participant, the President of Russia, has ha...

Letter to the Shareholders Essay Example | Topics and Well Written Essays - 500 words

Letter to the Shareholders - Essay Example The emerging animal cruelty campaign has a great effect on the image of the company which translates to reduced revenues hence low shareholder returns. It is therefore important that urgent and strategic measures are accommodated by the entire shareholders’ fraternity in an effort to restore the firm. It should be noted that what happens is of significant concern as far as the future of the company is concerned. This could be noted from the shock response towards the public opinion and reactions towards the company’s crumbling image are real. However, there are alternative actions that the firm is working towards implementing to restore the glory of the company in stock market. Adoption of ethical practices that touches on animal cruelty policies will serve as key to regaining the bad organization image. Some of the changes that are important include immediate restructuring of entertainment policy which must capture the right of the whales to stress free life. There is a lease of life expected to spring back in the company after the top management made appropriate recommendations to be executed with immediate effect. AS a step towards reversing the negative publicity the company has got from the perceived animal cruelty, the shareholders are assured of immediate change of tact. It is in line with the moral obligation of the company and its esteemed shareholders to recognize the right of the whales. It is therefore important to reconcile efforts to maximize returns with the interest of the animals in question. For that reason, the company seeks to revitalize its policies on entertainment approach and adhere to rules and regulations that govern the interest of animals against harsh treatment. Should the recommended ideas be pursued, the image of the company will be restored, customer size will begin to rise and revenue will definite grow. Plans are in place to hold awareness campaign as a corporate social responsibility and